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Professional because of pickiness -- redefine pet nutrition with science
2025-05-30 page view:0

Lucpets began with the intransigence of a group of veterinarians and nutritionists. We found that most pet products on the market have the same problems:

1. serious homogenization of formula: nearly 90% of the products use similar raw material combinations;

2. lack of effect verification: only 23% of brands provide clinical data support;

3. poor palatability: the survey shows that 68% of pet owners encounter feeding difficulties;

So we decided to redefine pet nutrition with a true scientific attitude.


In Lucpets' laboratory, each formula has to undergo multiple tests:

Composition test: select human edible raw materials;

Scientific test: Joint Laboratory for clinical verification;

Palatability test: test by 50+pets of different breeds;


We believe that real pet nutrition should:

Visible effect: each product has detection data support;

Withstand pickiness: even the most picky pets love to eat;

Can afford to trust: all raw materials are traceable to view (raw material origin, production batch, test report), open laboratory visit appointment;


Lucpets' vision for the future:

Scientific research direction:

The lupets pet nutrition genome database was established;

Develop "preventive nutrition" product line;

Develop environmental friendly packaging materials;

Industry empowerment:

Released the white paper on family pet nutrition;

Develop AI nutritional diagnosis system;

Promote the professional certification of pet dietitian;

Realize the upgrading of "from nutrition supplement to health management", so that every pet can enjoy the healthy life brought by science. At the same time, lupets will gradually carry out the social welfare plan of "donating 1 stray animal nutrition meal for each product sold" in the future.


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